First part in a series on – How to Market Your Church:

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Have you ever taken a survey about your church?   If I were to ask you your churches name – you might tell me

First United Methodist Church of Mt. Ephraim -

some of my other readers may say:  StoneBriar Community Church

Who are you in the eyes of the communtity?

First Church is known as

the church who gives out food on Thursday nights -

or the church by the park…

Stonebriar – well

thats Chuck Swindol’s church – or

that huge church over on Legendary Drive

Knowing who your community thinks your church is – helps you to market your church to them.

Quick Question:

Can you identify these campaigns?

… GI Joe – the Great American Hero

… Once you Pop You Can’t Stop

Now – do you know what corporation is behind those ?   – Most would have to say - No.  but you still have purchased the product.

If you want to make an impact on your church community you  first need to find what it is your community needs -

then supply that need -

be known as the church that supplies that need -

and finally …  Market to that segment.